Pantone

When it comes to reading, the Web has become less than ideal. Hard to read type, bad layouts and increasingly larger format ads distract you from the content. It’s too common a feeling that sites try to get us to focus on everything on the page except what we came to the site to do… read the content.

Maybe you are looking to create something unique and new

This is a different type of work than "advertising" whose job is to get noticed. That is the job of paid media. While there are some really interesting things going on in paid media, we don’t specialize in that. There are other companies who are really good at that.

If you’re spending the bulk of your time looking at sketches or discussing static pages you’re making way too many assumptions. A great product or service works well, it doesn’t just look good. Many UX issues are invisible. They need to be used to be discovered. For this project, mandating usage through posting articles and issuing bugs helped ensure we were using the product.

background: #DFDDB9; color: #923907; etc.

This is a different type of work than "advertising" whose job is to get noticed. That is the job of paid media. While there are some really interesting things going on in paid media, we don’t specialize in that. There are other companies who are really good at that.

If you’re spending the bulk of your time looking at sketches or discussing static pages you’re making way too many assumptions. A great product or service works well, it doesn’t just look good. Many UX issues are invisible. They need to be used to be discovered. For this project, mandating usage through posting articles and issuing bugs helped ensure we were using the product.