When it comes to reading, the Web has become less than ideal. Hard to read type, bad layouts and increasingly larger format ads distract you from the content. It’s too common a feeling that sites try to get us to focus on everything on the page except what we came to the site to do… read the content.
We’re also facing an increasing number of content sources. We receive links to great content by email, RSS, Twitter, Facebook and other sites we regularly visit. How many interesting links do you see during your day but don’t have the time to look at them in that moment?