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This is a different type of work than "advertising" whose job is to get noticed. That is the job of paid media. While there are some really interesting things going on in paid media, we don’t specialize in that. There are other companies who are really good at that.

If you’re spending the bulk of your time looking at sketches or discussing static pages you’re making way too many assumptions. A great product or service works well, it doesn’t just look good. Many UX issues are invisible. They need to be used to be discovered. For this project, mandating usage through posting articles and issuing bugs helped ensure we were using the product.

Improve an existing product. Maybe you have a site that has grown tired and people have stopped using it. We do a lot of redesign work and help clients get the next version of their sites, apps or software working. See what we did for The Globe and Mail

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